21 Ideas For Your Next Direct Mail Campaign

Posted by Ryan Neufeld on Dec 3, 2018 10:43:00 AM

Brainstorming what mail piece to send next can be a challenge. Sometimes you feel like you need to reinvent the ...

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Dollars Off Or Percent Off?

Have you ever wondered if it's better to give a discount based on the dollar-amount off the usual price (e.g., $50 ...

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Video Marketing: A Powerful Partner For Your Direct Mail

Posted by Ryan Neufeld on Nov 8, 2018 9:17:00 AM

Did you know it’s predicted that 80 percent of all global internet traffic will come from video by 2019? And that ...

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5 Key Direct Mail Statistics And What We Can Learn From Them

Posted by Ryan Neufeld on Oct 18, 2018 9:49:00 AM

You’re probably familiar with that famous saying, “numbers never lie.” But you’re also probably aware of how you ...

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3 Keys To Writing A Good Sales Letter

Posted by Alex Gorges on May 21, 2018 10:54:28 AM

Last weekend, my wife and I sat down with our computers and notepads and begin researching a new cell phone ...

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What's The Future Of Direct Mail?

Posted by Alex Gorges on May 14, 2018 9:37:32 AM

It took only one device in 2007 to change the world. I’m talking about the Apple iPhone. This one phone has ...

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4 Reasons Why Direct Mail Is Essential For Small Businesses

Posted by Ryan Neufeld on May 10, 2018 11:56:08 AM

Small businesses are the pillars upon which the world’s economy sits on. They hold the globe up like Atlas, ...

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Little Things, Big Impact (On Your Direct Mail)

Posted by Alex Gorges on May 8, 2018 1:08:35 PM

A famous person once said, “Don’t sweat the little things.” WRONG! In direct mail, you need to sweat the little ...

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Best Practices: Planning A Direct Mail Campaign

Posted by Ryan Neufeld on Apr 26, 2018 8:27:00 AM

I want to take you to the first step, ground floor, phase 1, level zero. This is before you launch into the ...

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An Easy Guide To Choosing The Right Offer

Posted by Ryan Neufeld on Apr 5, 2018 8:07:33 AM

You’ve finished writing out your sales letter or just finished the design on your latest postcard. Everything’s looking good but you realized you ...

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