3 Simple Ways to Ensure Your Mail Will Be Delivered and Opened

Sometimes dropping your mail off at the post office can feel like you’re throwing it into a vast abyss. Once it’s out of your hands, you have no more ...
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5 Ways Small Businesses Can Streamline Their Direct Mail

Posted by Alex Gorges on January 29, 2019 at 9:46 AM
To maintain maximum productivity, it’s important you install the right systems. These systems need to contribute to the overall effectiveness of your ...
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The Professional Copywriter's Review Checklist [Printable]

Posted by Ryan Neufeld on January 24, 2019 at 11:23 AM
When creating and mailing any direct mail campaign, it’s critical that you have a system set in place to review all components of your mail piece ...
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Are You On The Right Track?

I suppose there are some businesspeople who send out direct mail campaigns just to sell some product today, and they don’t really consider the larger ...
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Ultimate Guide to Direct Mail Success In 2019

Posted by Ryan Neufeld on December 27, 2018 at 11:35 AM
As a mail house that sends out around 23 million pieces a year, we see a lot of things. We see successful mailers, and some that are not so ...
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10 Resources All Marketers Should Use (Link Roundup)

Posted by Alex Gorges on December 20, 2018 at 2:17 PM
Raise your hand if you could use some help with your marketing. I know I can. If you’re in charge of marketing for your company, here’s a link ...
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How to Drive Prospects to Your Online Sales Funnel

Posted by Craig Simpson, Direct Mail Consultant & Coach, Simpson Direct Inc. on December 13, 2018 at 12:52 PM
Over the years I’ve worked with a large number of online marketers who were very successful at finding prospects through direct mail. My experience ...
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3 Actionable Steps For Direct Mail Success In The Upcoming Year

Posted by Alex Gorges on December 11, 2018 at 8:46 AM
The start of a new year offers the chance to step back, relax, take a deep breath, and review all the progress we made the year before. When we do ...
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21 Ideas For Your Next Direct Mail Campaign

Posted by Ryan Neufeld on December 3, 2018 at 10:43 AM
Brainstorming what mail piece to send next can be a challenge. Sometimes you feel like you need to reinvent the wheel to come up with the best and ...
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Dollars Off Or Percent Off?

Posted by Craig Simpson, Direct Mail Consultant & Coach, Simpson Direct Inc. on November 28, 2018 at 1:19 PM
Have you ever wondered if it's better to give a discount based on the dollar-amount off the usual price (e.g., $50 off), or a percentage off (e.g., ...
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