---
title: Handy Mailing Service Blog | Direct Mail Marketing
description: Direct Mail Marketing | The Handy Mailing Service blog is your resource for all things direct mail. Whether you're a direct mail newbie or veteran, discover tips, strategies, and guides you can apply to your direct mail marketing.
---

[![Hm fullnavy](https://www.handymailing.com/hubfs/Hm%20fullnavy.png "Hm fullnavy")](https://www.handymailing.com/)

**

## [Sometimes The Little Things Mean A Lot](https://www.handymailing.com/blog/sometimes-the-little-things-mean-a-lot)

 Posted by [Craig Simpson, Direct Mail Consultant & Coach, Simpson Direct Inc.](https://www.handymailing.com/blog/author/craig-simpson-direct-mail-consultant-coach-simpson-direct-inc) on March 14, 2019 at 9:58 AM

[![little things big impact](https://www.handymailing.com/hubfs/water-1761027_1280.jpg) ](https://www.handymailing.com/blog/sometimes-the-little-things-mean-a-lot) 

 There is no end to the improvements we can make to our sales materials. Even when we have a piece that works great, there are always further ... 

[Read More](https://www.handymailing.com/blog/sometimes-the-little-things-mean-a-lot)

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 Topics: [Direct Mail Marketing](https://www.handymailing.com/blog/tag/direct-mail-marketing)

## [3 Simple Ways to Ensure Your Mail Will Be Delivered and Opened](https://www.handymailing.com/blog/3-simple-ways-to-ensure-your-mail-will-be-delivered-and-opened)

 Posted by [Craig Simpson, Direct Mail Consultant & Coach, Simpson Direct Inc.](https://www.handymailing.com/blog/author/craig-simpson-direct-mail-consultant-coach-simpson-direct-inc) on February 6, 2019 at 8:55 AM

[![opening an envelope-01](https://www.handymailing.com/hubfs/opening%20an%20envelope-01.png) ](https://www.handymailing.com/blog/3-simple-ways-to-ensure-your-mail-will-be-delivered-and-opened) 

 Sometimes dropping your mail off at the post office can feel like you’re throwing it into a vast abyss. Once it’s out of your hands, you have no more ... 

[Read More](https://www.handymailing.com/blog/3-simple-ways-to-ensure-your-mail-will-be-delivered-and-opened)

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 Topics: [Direct Mail Marketing](https://www.handymailing.com/blog/tag/direct-mail-marketing)

## [5 Ways Small Businesses Can Streamline Their Direct Mail](https://www.handymailing.com/blog/5-ways-small-businesses-can-streamline-their-direct-mail)

 Posted by [Alex Gorges](https://www.handymailing.com/blog/author/alex-gorges) on January 29, 2019 at 9:46 AM

[![streamline direct mail](https://www.handymailing.com/hubfs/Stock%20images/Multiethnic%20group%20of%20business%20people%20working%20together%20in%20office.jpeg) ](https://www.handymailing.com/blog/5-ways-small-businesses-can-streamline-their-direct-mail) 

 To maintain maximum productivity, it’s important you install the right systems. These systems need to contribute to the overall effectiveness of your ... 

[Read More](https://www.handymailing.com/blog/5-ways-small-businesses-can-streamline-their-direct-mail)

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 Topics: [Direct Mail Marketing](https://www.handymailing.com/blog/tag/direct-mail-marketing)

## [The Professional Copywriter's Review Checklist [Printable]](https://www.handymailing.com/blog/the-professional-copywriters-review-checklist-printable)

 Posted by [Ryan Neufeld](https://www.handymailing.com/blog/author/ryan-neufeld) on January 24, 2019 at 11:23 AM

[![writing-checklist](https://www.handymailing.com/hubfs/writing-828911_1280.jpg) ](https://www.handymailing.com/blog/the-professional-copywriters-review-checklist-printable) 

 When creating and mailing any direct mail campaign, it’s critical that you have a system set in place to review all components of your mail piece ... 

[Read More](https://www.handymailing.com/blog/the-professional-copywriters-review-checklist-printable)

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 Topics: [Direct Mail Marketing](https://www.handymailing.com/blog/tag/direct-mail-marketing)

## [Are You On The Right Track?](https://www.handymailing.com/blog/are-you-on-the-right-track)

 Posted by [Craig Simpson, Direct Mail Consultant & Coach, Simpson Direct Inc.](https://www.handymailing.com/blog/author/craig-simpson-direct-mail-consultant-coach-simpson-direct-inc) on January 15, 2019 at 9:24 AM

[![Athletics stadium running track](https://www.handymailing.com/hubfs/Stock%20images/Athletics%20stadium%20running%20track.jpeg) ](https://www.handymailing.com/blog/are-you-on-the-right-track) 

 I suppose there are some businesspeople who send out direct mail campaigns just to sell some product today, and they don’t really consider the larger ... 

[Read More](https://www.handymailing.com/blog/are-you-on-the-right-track)

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 Topics: [Direct Mail Marketing](https://www.handymailing.com/blog/tag/direct-mail-marketing)

## [Ultimate Guide to Direct Mail Success In 2019](https://www.handymailing.com/blog/ultimate-guide-to-direct-mail-success-in-2019)

 Posted by [Ryan Neufeld](https://www.handymailing.com/blog/author/ryan-neufeld) on December 27, 2018 at 11:35 AM

[![reaching success](https://www.handymailing.com/hubfs/adventure-daylight-freedom-1134188.jpg) ](https://www.handymailing.com/blog/ultimate-guide-to-direct-mail-success-in-2019) 

 As a mail house that sends out around 23 million pieces a year, we see a lot of things. We see successful mailers, and some that are not so ... 

[Read More](https://www.handymailing.com/blog/ultimate-guide-to-direct-mail-success-in-2019)

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 Topics: [Direct Mail Marketing](https://www.handymailing.com/blog/tag/direct-mail-marketing)

## [10 Resources All Marketers Should Use (Link Roundup)](https://www.handymailing.com/blog/10-resources-all-marketers-should-use-link-roundup)

 Posted by [Alex Gorges](https://www.handymailing.com/blog/author/alex-gorges) on December 20, 2018 at 2:17 PM

[![marketing graphic](https://www.handymailing.com/hubfs/marketing.jpg) ](https://www.handymailing.com/blog/10-resources-all-marketers-should-use-link-roundup) 

 Raise your hand if you could use some help with your marketing. I know I can. If you’re in charge of marketing for your company, here’s a link ... 

[Read More](https://www.handymailing.com/blog/10-resources-all-marketers-should-use-link-roundup)

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 Topics: [Direct Mail Marketing](https://www.handymailing.com/blog/tag/direct-mail-marketing)

## [How to Drive Prospects to Your Online Sales Funnel](https://www.handymailing.com/blog/how-to-drive-prospects-to-your-online-sales-funnel)

 Posted by [Craig Simpson, Direct Mail Consultant & Coach, Simpson Direct Inc.](https://www.handymailing.com/blog/author/craig-simpson-direct-mail-consultant-coach-simpson-direct-inc) on December 13, 2018 at 12:52 PM

[![driving-traffic-online](https://www.handymailing.com/hubfs/driving-wheel.jpg) ](https://www.handymailing.com/blog/how-to-drive-prospects-to-your-online-sales-funnel) 

 Over the years I’ve worked with a large number of online marketers who were very successful at finding prospects through direct mail. My experience ... 

[Read More](https://www.handymailing.com/blog/how-to-drive-prospects-to-your-online-sales-funnel)

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 Topics: [Direct Mail Marketing](https://www.handymailing.com/blog/tag/direct-mail-marketing)

## [3 Actionable Steps For Direct Mail Success In The Upcoming Year](https://www.handymailing.com/blog/3-actionable-steps-for-direct-mail-success-in-the-upcoming-year)

 Posted by [Alex Gorges](https://www.handymailing.com/blog/author/alex-gorges) on December 11, 2018 at 8:46 AM

[![Great plan for success achieving](https://www.handymailing.com/hubfs/Stock%20images/Great%20plan%20for%20success%20achieving.jpeg) ](https://www.handymailing.com/blog/3-actionable-steps-for-direct-mail-success-in-the-upcoming-year) 

 The start of a new year offers the chance to step back, relax, take a deep breath, and review all the progress we made the year before. When we do ... 

[Read More](https://www.handymailing.com/blog/3-actionable-steps-for-direct-mail-success-in-the-upcoming-year)

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 Topics: [Direct Mail Marketing](https://www.handymailing.com/blog/tag/direct-mail-marketing)

## [21 Ideas For Your Next Direct Mail Campaign](https://www.handymailing.com/blog/21-ideas-for-your-next-direct-mail-campaign)

 Posted by [Ryan Neufeld](https://www.handymailing.com/blog/author/ryan-neufeld) on December 3, 2018 at 10:43 AM

[![light-bulb-direct-mail-piece-ideas](https://www.handymailing.com/hubfs/Blog%20Post%20Pictures/light-bulb-ideas.jpg) ](https://www.handymailing.com/blog/21-ideas-for-your-next-direct-mail-campaign) 

 Brainstorming what mail piece to send next can be a challenge. Sometimes you feel like you need to reinvent the wheel to come up with the best and ... 

[Read More](https://www.handymailing.com/blog/21-ideas-for-your-next-direct-mail-campaign)

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 Topics: [Mail Piece Inspiration](https://www.handymailing.com/blog/tag/mail-piece-inspiration), [Direct Mail Marketing](https://www.handymailing.com/blog/tag/direct-mail-marketing)

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