Handy Mailing Blog

The Biggest Mistake You're Making With Your Newsletter

Posted by Ryan Neufeld on Jun 6, 2018 7:49:41 AM

By now, if you’ve read any of our other blogs or content you know that we are huge proponents of newsletters. ...

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3 Keys To Writing A Good Sales Letter

Posted by Alex Gorges on May 21, 2018 10:54:28 AM

Last weekend, my wife and I sat down with our computers and notepads and begin researching a new cell phone ...

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3 Quick Tips To Jazz Up Your Sales Letter

Posted by Ryan Neufeld on May 17, 2018 10:29:30 AM

A sales letter is a piece of direct mail designed to persuade the reader to purchase a particular product or ...

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What's The Future Of Direct Mail?

Posted by Alex Gorges on May 14, 2018 9:37:32 AM

It took only one device in 2007 to change the world. I’m talking about the Apple iPhone. This one phone has ...

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4 Reasons Why Direct Mail Is Essential For Small Businesses

Posted by Ryan Neufeld on May 10, 2018 11:56:08 AM

Small businesses are the pillars upon which the world’s economy sits on. They hold the globe up like Atlas, ...

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Little Things, Big Impact (On Your Direct Mail)

Posted by Alex Gorges on May 8, 2018 1:08:35 PM

A famous person once said, “Don’t sweat the little things.” WRONG! In direct mail, you need to sweat the little ...

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Resident VS Consumer: Which List Do You Need?

Posted by Ryan Neufeld on May 4, 2018 12:56:18 PM

With any direct mail campaign, one of the most critical components is the list. If you're not mailing to your ...

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Topics: data processing

Drive More Traffic With Your Newsletter

Posted by Alex Gorges on Apr 30, 2018 8:29:08 AM

Life’s a bundle of paradoxes. You think something should be the case, and then the opposite turns out to be true. ...

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Best Practices: Planning A Direct Mail Campaign

Posted by Ryan Neufeld on Apr 26, 2018 8:27:00 AM

I want to take you to the first step, ground floor, phase 1, level zero. This is before you launch into the ...

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3 Convincing Reasons To Send An EDDM Postcard

Posted by Alex Gorges on Apr 24, 2018 10:54:57 AM

The other day I bought a cheap fitness tracker from Amazon. I wasn’t willing to spend the extra cash on a Garmin ...

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