Craig Simpson, Direct Mail Consultant & Coach, Simpson Direct Inc.

Craig Simpson is the nations leading direct mail consultant and coach. He sends out over 200 mailings per year for his private clients. You can contact Craig at craig@simpson-direct.com or to order his book, The Direct Mail Solution, go to www.TheDirectMailBook.com.

Recent Posts

3 Simple Ways to Ensure Your Mail Will Be Delivered and Opened

Sometimes dropping your mail off at the post office can feel like you’re throwing it into a vast abyss. Once it’s out of your hands, you have no more ...
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Are You On The Right Track?

I suppose there are some businesspeople who send out direct mail campaigns just to sell some product today, and they don’t really consider the larger ...
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How to Drive Prospects to Your Online Sales Funnel

Posted by Craig Simpson, Direct Mail Consultant & Coach, Simpson Direct Inc. on December 13, 2018 at 12:52 PM
Over the years I’ve worked with a large number of online marketers who were very successful at finding prospects through direct mail. My experience ...
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Dollars Off Or Percent Off?

Posted by Craig Simpson, Direct Mail Consultant & Coach, Simpson Direct Inc. on November 28, 2018 at 1:19 PM
Have you ever wondered if it's better to give a discount based on the dollar-amount off the usual price (e.g., $50 off), or a percentage off (e.g., ...
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