Craig Simpson, Direct Mail Consultant & Coach, Simpson Direct Inc.

Craig Simpson is the nations leading direct mail consultant and coach. He sends out over 200 mailings per year for his private clients. You can contact Craig at or to order his book, The Direct Mail Solution, go to

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Dollars Off Or Percent Off?

Have you ever wondered if it's better to give a discount based on the dollar-amount off the usual price (e.g., $50 ...

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