Alex Gorges

Recent Posts

5 Ways Small Businesses Can Streamline Their Direct Mail

Posted by Alex Gorges on January 29, 2019 at 9:46 AM
To maintain maximum productivity, it’s important you install the right systems. These systems need to contribute to the overall effectiveness of your ...
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4 Easy Ways To Improve Your Mail Piece Without Breaking The Bank

Posted by Alex Gorges on January 11, 2019 at 2:58 PM
Direct mail suffers from two major stereotypes. First, a lot of people equate direct mail with junk mail – they pull it from their mailboxes and ...
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10 Resources All Marketers Should Use (Link Roundup)

Posted by Alex Gorges on December 20, 2018 at 2:17 PM
Raise your hand if you could use some help with your marketing. I know I can. If you’re in charge of marketing for your company, here’s a link ...
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3 Actionable Steps For Direct Mail Success In The Upcoming Year

Posted by Alex Gorges on December 11, 2018 at 8:46 AM
The start of a new year offers the chance to step back, relax, take a deep breath, and review all the progress we made the year before. When we do ...
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3 Keys To Writing A Good Sales Letter

Posted by Alex Gorges on May 21, 2018 at 10:54 AM
Last weekend, my wife and I sat down with our computers and notepads and begin researching a new cell phone company. We started with the websites of ...
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What's The Future Of Direct Mail?

Posted by Alex Gorges on May 14, 2018 at 9:37 AM
It took only one device in 2007 to change the world. I’m talking about the Apple iPhone. This one phone has changed the entire landscape of how we ...
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Little Things, Big Impact (On Your Direct Mail)

Posted by Alex Gorges on May 8, 2018 at 1:08 PM
A famous person once said, “Don’t sweat the little things.” WRONG! In direct mail, you need to sweat the little things. Don’t glaze over minor ...
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Drive More Traffic With Your Newsletter

Posted by Alex Gorges on April 30, 2018 at 8:29 AM
Life’s a bundle of paradoxes. You think something should be the case, and then the opposite turns out to be true. Here’s one: the more you give the ...
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Topics: Newsletters

3 Convincing Reasons To Send An EDDM Postcard

Posted by Alex Gorges on April 24, 2018 at 10:54 AM
The other day I bought a cheap fitness tracker from Amazon. I wasn’t willing to spend the extra cash on a Garmin or Fitbit, as good as those are. ...
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5 Terrific Fonts To Transform Your Envelope

Posted by Alex Gorges on April 20, 2018 at 8:16 AM
If you want to add energy to your envelope, charge it with a new font. You might find that one font works better than others. And often, it’s fonts ...
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