Alex Gorges

Recent Posts

First Class Speed. Presort Standard Cost

Posted by Alex Gorges on April 16, 2020 at 1:18 PM
Direct mail suffers from one conspicuous burden: it has to physically travel from one location to another. According to the laws of physics, travel ...
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Can You Feel That? A Case for Lumpy Mail

Posted by Alex Gorges on April 8, 2020 at 9:08 AM
Each year in early May, as the days stretch longer, and the air carries with it the smell of freshly-cut grass and cookout, my son Leo becomes aware ...
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Questions about Covid-19 and Direct Mail

Posted by Alex Gorges on March 25, 2020 at 11:57 AM
Most people agree that we are facing an unprecedented phenomenon. The sheer volume and scope of the Covid-19 virus is set to surpass any other ...
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Let Them Know Your Plans

Posted by Alex Gorges on March 20, 2020 at 9:00 AM
With all the recent changes – and there are plenty – it is important to update your customers if your business is undergoing changes due to Covid-19. ...
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Topics: Printing

Google Hangouts and Direct Mail

Posted by Alex Gorges on March 19, 2020 at 9:00 AM
If you are a company that relies on gathering groups of people into a venue to sell a product or service, then you’ve already felt the blow of ...
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3 Pieces of Direct Mail Advice for the New Decade

Posted by Alex Gorges on January 24, 2020 at 9:00 AM
Happy New Year! A whole new decade has begun, and with it comes colder days, slick roads, and the NFL playoffs. For us in Kansas, we have the ...
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5 Ways Small Businesses Can Streamline Their Direct Mail

Posted by Alex Gorges on January 29, 2019 at 9:46 AM
To maintain maximum productivity, it’s important you install the right systems. These systems need to contribute to the overall effectiveness of your ...
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4 Easy Ways To Improve Your Mail Piece Without Breaking The Bank

Posted by Alex Gorges on January 11, 2019 at 2:58 PM
Direct mail suffers from two major stereotypes. First, a lot of people equate direct mail with junk mail – they pull it from their mailboxes and ...
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10 Resources All Marketers Should Use (Link Roundup)

Posted by Alex Gorges on December 20, 2018 at 2:17 PM
Raise your hand if you could use some help with your marketing. I know I can. If you’re in charge of marketing for your company, here’s a link ...
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3 Actionable Steps For Direct Mail Success In The Upcoming Year

Posted by Alex Gorges on December 11, 2018 at 8:46 AM
The start of a new year offers the chance to step back, relax, take a deep breath, and review all the progress we made the year before. When we do ...
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