Have you ever wondered if it's better to give a discount based on the dollar-amount off the usual price (e.g., $50 off), or a percentage off (e.g., ...

Did you know it’s predicted that 80 percent of all global internet traffic will come from video by 2019? And that 90% of customers say videos help ...

You’re probably familiar with that famous saying, “numbers never lie.” But you’re also probably aware of how you can make numbers tell any story that ...

Last weekend, my wife and I sat down with our computers and notepads and begin researching a new cell phone company. We started with the websites of ...

It took only one device in 2007 to change the world. I’m talking about the Apple iPhone. This one phone has changed the entire landscape of how we ...

Small businesses are the pillars upon which the world’s economy sits on. They hold the globe up like Atlas, bearing long hours and even longer days. ...

A famous person once said, “Don’t sweat the little things.” WRONG! In direct mail, you need to sweat the little things. Don’t glaze over minor ...

I want to take you to the first step, ground floor, phase 1, level zero. This is before you launch into the creation of your direct mail piece or ...

You’ve finished writing out your sales letter or just finished the design on your latest postcard. Everything’s looking good but you realized you ...

To this day, I still remember reading Shakespeare’s Hamlet in my English Composition class my senior year of high school. After we had finished ...