Dollars Off Or Percent Off?

Posted by Craig Simpson, Direct Mail Consultant & Coach, Simpson Direct Inc. on November 28, 2018 at 1:19 PM
Have you ever wondered if it's better to give a discount based on the dollar-amount off the usual price (e.g., $50 off), or a percentage off (e.g., ...
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Video Marketing: A Powerful Partner For Your Direct Mail

Posted by Ryan Neufeld on November 8, 2018 at 9:17 AM
Did you know it’s predicted that 80 percent of all global internet traffic will come from video by 2019? And that 90% of customers say videos help ...
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5 Key Direct Mail Statistics And What We Can Learn From Them

Posted by Ryan Neufeld on October 18, 2018 at 9:49 AM
You’re probably familiar with that famous saying, “numbers never lie.” But you’re also probably aware of how you can make numbers tell any story that ...
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3 Keys To Writing A Good Sales Letter

Posted by Alex Gorges on May 21, 2018 at 10:54 AM
Last weekend, my wife and I sat down with our computers and notepads and begin researching a new cell phone company. We started with the websites of ...
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What's The Future Of Direct Mail?

Posted by Alex Gorges on May 14, 2018 at 9:37 AM
It took only one device in 2007 to change the world. I’m talking about the Apple iPhone. This one phone has changed the entire landscape of how we ...
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4 Reasons Why Direct Mail Is Essential For Small Businesses

Posted by Ryan Neufeld on May 10, 2018 at 11:56 AM
Small businesses are the pillars upon which the world’s economy sits on. They hold the globe up like Atlas, bearing long hours and even longer days. ...
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Little Things, Big Impact (On Your Direct Mail)

Posted by Alex Gorges on May 8, 2018 at 1:08 PM
A famous person once said, “Don’t sweat the little things.” WRONG! In direct mail, you need to sweat the little things. Don’t glaze over minor ...
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Best Practices: Planning A Direct Mail Campaign

Posted by Ryan Neufeld on April 26, 2018 at 8:27 AM
I want to take you to the first step, ground floor, phase 1, level zero. This is before you launch into the creation of your direct mail piece or ...
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An Easy Guide To Choosing The Right Offer

Posted by Ryan Neufeld on April 5, 2018 at 8:07 AM
You’ve finished writing out your sales letter or just finished the design on your latest postcard. Everything’s looking good but you realized you ...
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How To Create Deadlines That Drive Response

Posted by Ryan Neufeld on April 2, 2018 at 10:22 AM
To this day, I still remember reading Shakespeare’s Hamlet in my English Composition class my senior year of high school. After we had finished ...
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