There are many industries where success revolves around developing relationships. Real estate qualifies as one of those industries. Whether you’re on ...

A sales letter is a piece of direct mail designed to persuade the reader to purchase a particular product or service in the absence of a salesman. It ...

When creating and mailing any direct mail campaign, it’s critical that you have a system set in place to review all components of your mail piece ...

If you’re someone who provides some sort of healthcare to patients, what keeps your practice alive and thriving? Is it the innovative equipment? Your ...

As a mail house that sends out around 23 million pieces a year, we see a lot of things. We see successful mailers, and some that are not so ...

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When you hear “direct mail piece,” what’s the first mail piece you think of? For most people, the answer is a letter or a postcard. A postcard is ...

Brainstorming what mail piece to send next can be a challenge. Sometimes you feel like you need to reinvent the wheel to come up with the best and ...

The postcard is a pillar of direct mail marketing in today’s world. Everybody sends them! But, not everybody sends them effectively. In fact, you ...

Did you know it’s predicted that 80 percent of all global internet traffic will come from video by 2019? And that 90% of customers say videos help ...