Handy Mailing Service Blog

How Choose Networks Benefits From Outsourcing Their Direct Mail [Case Study]

Posted by Ryan Neufeld on December 18, 2018 at 8:57 AM

To learn more about Choose Networks, visit their website here.

How to Drive Prospects to Your Online Sales Funnel

Posted by Craig Simpson, Direct Mail Consultant & Coach, Simpson Direct Inc. on December 13, 2018 at 12:52 PM

Over the years I’ve worked with a large number of online marketers who were very successful at finding prospects through direct mail. My experience ...

Topics: Direct Mail Marketing

3 Actionable Steps For Direct Mail Success In The Upcoming Year

Posted by Alex Gorges on December 11, 2018 at 8:46 AM

The start of a new year offers the chance to step back, relax, take a deep breath, and review all the progress we made the year before. When we do ...

Topics: Direct Mail Marketing

How To Design A Postcard [Step by Step Guide]

Posted by Ryan Neufeld on December 7, 2018 at 10:47 AM

When you hear “direct mail piece,” what’s the first mail piece you think of? For most people, the answer is a letter or a postcard. A postcard is ...

Topics: Postcards

21 Ideas For Your Next Direct Mail Campaign

Posted by Ryan Neufeld on December 3, 2018 at 10:43 AM

Brainstorming what mail piece to send next can be a challenge. Sometimes you feel like you need to reinvent the wheel to come up with the best and ...

Topics: Direct Mail Marketing, Mail Piece Inspiration

Dollars Off Or Percent Off?

Posted by Craig Simpson, Direct Mail Consultant & Coach, Simpson Direct Inc. on November 28, 2018 at 1:19 PM

Have you ever wondered if it's better to give a discount based on the dollar-amount off the usual price (e.g., $50 off), or a percentage off (e.g., ...

Topics: Direct Mail Marketing

The Ultimate 6-Point Checklist For Mailing An Effective Postcard

Posted by Ryan Neufeld on November 19, 2018 at 7:54 AM

The postcard is a pillar of direct mail marketing in today’s world. Everybody sends them! But, not everybody sends them effectively. In fact, you ...

Topics: Postcards

Video Marketing: A Powerful Partner For Your Direct Mail

Posted by Ryan Neufeld on November 8, 2018 at 9:17 AM

Did you know it’s predicted that 80 percent of all global internet traffic will come from video by 2019? And that 90% of customers say videos help ...

Topics: Direct Mail Marketing

5 Key Direct Mail Statistics And What We Can Learn From Them

Posted by Ryan Neufeld on October 18, 2018 at 9:49 AM

You’re probably familiar with that famous saying, “numbers never lie.” But you’re also probably aware of how you can make numbers tell any story that ...