There is no end to the improvements we can make to our sales materials. Even when we have a piece that works great, there are always further ...

Sometimes dropping your mail off at the post office can feel like you’re throwing it into a vast abyss. Once it’s out of your hands, you have no more ...

There are many industries where success revolves around developing relationships. Real estate qualifies as one of those industries. Whether you’re on ...

To maintain maximum productivity, it’s important you install the right systems. These systems need to contribute to the overall effectiveness of your ...

A sales letter is a piece of direct mail designed to persuade the reader to purchase a particular product or service in the absence of a salesman. It ...

When creating and mailing any direct mail campaign, it’s critical that you have a system set in place to review all components of your mail piece ...

If you’re someone who provides some sort of healthcare to patients, what keeps your practice alive and thriving? Is it the innovative equipment? Your ...

I suppose there are some businesspeople who send out direct mail campaigns just to sell some product today, and they don’t really consider the larger ...

Direct mail suffers from two major stereotypes. First, a lot of people equate direct mail with junk mail – they pull it from their mailboxes and ...

As a mail house that sends out around 23 million pieces a year, we see a lot of things. We see successful mailers, and some that are not so ...