Raise your hand if you could use some help with your marketing. I know I can. If you’re in charge of marketing for your company, here’s a link ...

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Over the years I’ve worked with a large number of online marketers who were very successful at finding prospects through direct mail. My experience ...

The start of a new year offers the chance to step back, relax, take a deep breath, and review all the progress we made the year before. When we do ...

When you hear “direct mail piece,” what’s the first mail piece you think of? For most people, the answer is a letter or a postcard. A postcard is ...

Brainstorming what mail piece to send next can be a challenge. Sometimes you feel like you need to reinvent the wheel to come up with the best and ...

Have you ever wondered if it's better to give a discount based on the dollar-amount off the usual price (e.g., $50 off), or a percentage off (e.g., ...

The postcard is a pillar of direct mail marketing in today’s world. Everybody sends them!  But, not everybody sends them effectively. In fact, you ...

Did you know it’s predicted that 80 percent of all global internet traffic will come from video by 2019? And that 90% of customers say videos help ...

You’re probably familiar with that famous saying, “numbers never lie.” But you’re also probably aware of how you can make numbers tell any story that ...