Sometimes The Little Things Mean A Lot

There is no end to the improvements we can make to our sales materials. Even when we have a piece that works great, there are always further ...
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3 Simple Ways to Ensure Your Mail Will Be Delivered and Opened

Sometimes dropping your mail off at the post office can feel like you’re throwing it into a vast abyss. Once it’s out of your hands, you have no more ...
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4 Reasons Why Real Estate Professionals Should Send A Newsletter

Posted by Ryan Neufeld on January 31, 2019 at 9:04 AM
There are many industries where success revolves around developing relationships. Real estate qualifies as one of those industries. Whether you’re on ...
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Topics: Newsletters

5 Ways Small Businesses Can Streamline Their Direct Mail

Posted by Alex Gorges on January 29, 2019 at 9:46 AM
To maintain maximum productivity, it’s important you install the right systems. These systems need to contribute to the overall effectiveness of your ...
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3 Quick Tips To Jazz Up Your Sales Letter

Posted by Ryan Neufeld on January 24, 2019 at 11:27 AM
A sales letter is a piece of direct mail designed to persuade the reader to purchase a particular product or service in the absence of a salesman. It ...
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The Professional Copywriter's Review Checklist [Printable]

Posted by Ryan Neufeld on January 24, 2019 at 11:23 AM
When creating and mailing any direct mail campaign, it’s critical that you have a system set in place to review all components of your mail piece ...
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3 Reasons Why You're Not Seeing Results With Your New Patient Postcard

Posted by Ryan Neufeld on January 17, 2019 at 10:54 AM
If you’re someone who provides some sort of healthcare to patients, what keeps your practice alive and thriving? Is it the innovative equipment? Your ...
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Topics: Postcards

Are You On The Right Track?

I suppose there are some businesspeople who send out direct mail campaigns just to sell some product today, and they don’t really consider the larger ...
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4 Easy Ways To Improve Your Mail Piece Without Breaking The Bank

Posted by Alex Gorges on January 11, 2019 at 2:58 PM
Direct mail suffers from two major stereotypes. First, a lot of people equate direct mail with junk mail – they pull it from their mailboxes and ...
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Ultimate Guide to Direct Mail Success In 2019

Posted by Ryan Neufeld on December 27, 2018 at 11:35 AM
As a mail house that sends out around 23 million pieces a year, we see a lot of things. We see successful mailers, and some that are not so ...
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