You’re probably familiar with that famous saying, “numbers never lie.” But you’re also probably aware of how you can make numbers tell any story that ...

There’s no greater travesty in direct mail than when someone gives up after one try. Sadly, we see it time and time again. They send out one ...

What have you read recently? Are you someone who wakes up everyday and grabs a copy of the paper, or maybe you skim through the news on your phone? ...

When you hold a print newsletter in your hands or open up an e-newsletter, what’s the first thing you notice? Is it the high quality writing or the ...

You’ve always had it on your to do-list. You receive them on a monthly basis from some of your favorite business connections. You swear that this ...

Your mail piece is designed, your list is strategically selected, and now it’s time to choose your mail date. You’re mulling it over in your head.

By now, if you’ve read any of our other blogs or content you know that we are huge proponents of newsletters. Besides our opinion, there are many ...

Small businesses are the pillars upon which the world’s economy sits on. They hold the globe up like Atlas, bearing long hours and even longer days. ...

With any direct mail campaign, one of the most critical components is the list. If you're not mailing to your customer data base, then that means you ...

I want to take you to the first step, ground floor, phase 1, level zero. This is before you launch into the creation of your direct mail piece or ...