Let Them Know Your Plans

Posted by Alex Gorges on March 20, 2020 at 9:00 AM

With all the recent changes – and there are plenty – it is important to update your customers if your business is undergoing changes due to Covid-19. This is especially true for restaurants. At the time of writing this blog, many restaurants in Wichita have closed their doors, with little idea of when they will reopen.

But if your restaurant IS open, and you’ve modified business hours or procedures, it’s a good idea to get the word out. Despite all the warnings from the CDC, it appears that a swath of people are still eating out. You can steer them in your direction by giving them valuable information.

Do it with direct mail.

It’s prudent to send email and social media too; the more channels you can employ the better you’ll get the word out. That said, direct mail occupies a unique position among the other choices at your disposal.

Right now, if you’re like me, the counter on your email box continues to tick upward. Your email risks getting lost under all the other emails. But if you’ve ventured out to your mailbox lately, you’ll notice there are very few cards announcing changes. But a card announcing a change is sure to get the recipient's attention, and something tangible they can slap on their fridge.

But you might be concerned with the cost of this. Email and social media are free. Direct mail is not. This is a valid concern, but here is the good news:

You don’t have to do much.

The purpose of an information card is to do just that – get information to your customer. It doesn’t need to have all the bells and whistles of a normal marketing piece. In fact, I would encourage sending out a 4 x 6 black and white postcard on the cheapest paper possible. Not only will you save on the costs of printing and paper, but your postage will be lower due to the smaller size.

If this is something you're interested in, let us know!

Topics: Printing