Alex Gorges

Recent Posts

3 Actionable Steps For Direct Mail Success In The Upcoming Year

Posted by Alex Gorges on December 11, 2018 at 8:46 AM
The start of a new year offers the chance to step back, relax, take a deep breath, and review all the progress we made the year before. When we do ...
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3 Keys To Writing A Good Sales Letter

Posted by Alex Gorges on May 21, 2018 at 10:54 AM
Last weekend, my wife and I sat down with our computers and notepads and begin researching a new cell phone company. We started with the websites of ...
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What's The Future Of Direct Mail?

Posted by Alex Gorges on May 14, 2018 at 9:37 AM
It took only one device in 2007 to change the world. I’m talking about the Apple iPhone. This one phone has changed the entire landscape of how we ...
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Little Things, Big Impact (On Your Direct Mail)

Posted by Alex Gorges on May 8, 2018 at 1:08 PM
A famous person once said, “Don’t sweat the little things.” WRONG! In direct mail, you need to sweat the little things. Don’t glaze over minor ...
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Drive More Traffic With Your Newsletter

Posted by Alex Gorges on April 30, 2018 at 8:29 AM
Life’s a bundle of paradoxes. You think something should be the case, and then the opposite turns out to be true. Here’s one: the more you give the ...
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Topics: Newsletters

3 Convincing Reasons To Send An EDDM Postcard

Posted by Alex Gorges on April 24, 2018 at 10:54 AM
The other day I bought a cheap fitness tracker from Amazon. I wasn’t willing to spend the extra cash on a Garmin or Fitbit, as good as those are. ...
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5 Terrific Fonts To Transform Your Envelope

Posted by Alex Gorges on April 20, 2018 at 8:16 AM
If you want to add energy to your envelope, charge it with a new font. You might find that one font works better than others. And often, it’s fonts ...
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6 Things To Consider Before Sending A Print Newsletter

Posted by Alex Gorges on April 12, 2018 at 9:40 AM
In the last blog post, I wrote about the factors you should consider before choosing an E-newsletter. In this blog post, I want to examine the ...
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Topics: Newsletters

5 Factors Of E-Newsletters You Need To Know

Posted by Alex Gorges on April 9, 2018 at 11:13 AM
As much as we complain about email, it’s one the greatest inventions of the modern age. The ability to send and receive a letter through the web is a ...
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Topics: Newsletters

Two Killer Strategies To Personalize Your Mail Piece

Posted by Alex Gorges on March 29, 2018 at 8:43 AM
A few weeks ago, I hired a guy to come out and build me a privacy fence. When he finished, he invited me to the backyard for a final inspection. ...
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Topics: Printing

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