The start of a new year offers the chance to step back, relax, take a deep breath, and review all the progress we made the year before. When we do ...

Last weekend, my wife and I sat down with our computers and notepads and begin researching a new cell phone company. We started with the websites of ...

It took only one device in 2007 to change the world. I’m talking about the Apple iPhone. This one phone has changed the entire landscape of how we ...

A famous person once said, “Don’t sweat the little things.” WRONG! In direct mail, you need to sweat the little things. Don’t glaze over minor ...

Life’s a bundle of paradoxes. You think something should be the case, and then the opposite turns out to be true. Here’s one: the more you give the ...

The other day I bought a cheap fitness tracker from Amazon. I wasn’t willing to spend the extra cash on a Garmin or Fitbit, as good as those are. ...

If you want to add energy to your envelope, charge it with a new font. You might find that one font works better than others. And often, it’s fonts ...

In the last blog post, I wrote about the factors you should consider before choosing an E-newsletter. In this blog post, I want to examine the ...

As much as we complain about email, it’s one the greatest inventions of the modern age. The ability to send and receive a letter through the web is a ...

A few weeks ago, I hired a guy to come out and build me a privacy fence. When he finished, he invited me to the backyard for a final inspection. ...