If you wish to give a little kick to your marketing, use a stamp instead of a permit. For most mailings, our customers have opted to use a printed postal permit. It’s the cheapest option, because there is no additional labor involved. But it’s also the least effective.
You can use a stamp on any type of mailing. Big or small. Postcard or envelope. The postage rate is the same as a permit.
So, try using one instead of a permit. Remember, the primary goal of any mailing is to get it open by the customer. A stamp is more attractive and personal than a permit. When you write a letter or thank you note to someone and send it in the mail, you slap a stamp on it for the postage.
But to go further, if you’re sending a first class mail piece anyway, instead of using a generic on-the-roll stamp, try using one of the special stamps the post office issues for special occasions called a commemorative stamp. The cost is the same as a normal first class stamp, but it feels more personal.
In fact, we work with a direct mail marketing consultant who advises all of his clients to use commemorative stamps for their mailings. According to his research, these stamps have the highest open rate.
Give us a call today to see if we can use a commemorative stamp on your mailing!