A famous person once said, “Don’t sweat the little things.” WRONG! In direct mail, you need to sweat the little things. Don’t glaze over minor ...

With any direct mail campaign, one of the most critical components is the list. If you're not mailing to your customer data base, then that means you ...

Life’s a bundle of paradoxes. You think something should be the case, and then the opposite turns out to be true. Here’s one: the more you give the ...

I want to take you to the first step, ground floor, phase 1, level zero. This is before you launch into the creation of your direct mail piece or ...

The other day I bought a cheap fitness tracker from Amazon. I wasn’t willing to spend the extra cash on a Garmin or Fitbit, as good as those are. ...

If you want to add energy to your envelope, charge it with a new font. You might find that one font works better than others. And often, it’s fonts ...

Junk, junk... no, Capital One, I’m not interested in opening a credit card... jeez Bed, Bath & Beyond, leave me alone… no, I don’t want to donate ...

In the last blog post, I wrote about the factors you should consider before choosing an E-newsletter. In this blog post, I want to examine the ...

As much as we complain about email, it’s one the greatest inventions of the modern age. The ability to send and receive a letter through the web is a ...

You’ve finished writing out your sales letter or just finished the design on your latest postcard. Everything’s looking good but you realized you ...